{"id":4879,"date":"2019-10-28T13:23:00","date_gmt":"2019-10-28T18:23:00","guid":{"rendered":"https:\/\/calliercenter.utdallas.edu\/?post_type=doc&p=4879"},"modified":"2022-11-01T19:00:37","modified_gmt":"2022-11-02T00:00:37","slug":"section-8-marketing","status":"publish","type":"doc","link":"https:\/\/calliercenter.utdallas.edu\/doc\/section-8-marketing\/","title":{"rendered":"Section 8: Marketing"},"content":{"rendered":"\n

Section 8: Marketing<\/h2>\n\n\n\n

Definition:<\/strong><\/h2>\n\n\n\n

HIPAA defines Marketing<\/em> as a communication that encourages the recipient to purchase or use a product or service. It includes any instance where the Callier Center receives financial remuneration for the communication.  Financial remuneration<\/em> <\/em>means direct or indirect payment from or on behalf of a third party whose product or service is being described. Direct or indirect payment does not include any payment for treatment of an individual.<\/p>\n\n\n\n

General Rule:<\/strong><\/h2>\n\n\n\n

The Callier Center does not disclose or use PHI for marketing purposes without a signed Authorization from the patient. Signed authorizations will reside in the patient\u2019s electronic Medical Record.<\/p>\n\n\n\n

The following activities do not constitute marketing:<\/p>\n\n\n\n

  • Communications to a patient that relate to the patient\u2019s specific treatment (i.e., case management, potential new services, treatment plans, or alternatives to treatment that do not involve financial remuneration)<\/li>
  • Face-to-face encounters even if the topic involves an activity that could be considered Marketing<\/li>
  • Promotional gifts of nominal value<\/li><\/ul>\n\n\n\n

    Business Associates may not use Callier Center PHI for marketing of any kind that promotes their services or products. For purposes of this policy marketing by a Business Associate does not include communications made on behalf of the Callier Center that are addressed in the Business Associate Agreement.<\/p>\n\n\n\n

    The Notice of Privacy Practice shall include information about the Center\u2019s marketing practices. HIPAA Regulatory Citation:\u00a0 45 CFR \u00a7 164.508(a)(ii)(3)

    Effective:\u00a0 04\/14\/2003
    Revised:\u00a0 05\/05\/2015, 09\/23\/2014
    Reviewed:\u00a010\/17\/2022, 03\/16\/2021, 08\/15\/2018, 06\/09\/2015<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Heather Zimmerman, HIPAA Privacy Officer
    UT Dallas Callier Center<\/p>\n","protected":false},"excerpt":{"rendered":"

    Section 8: Marketing Definition: HIPAA defines Marketing as a communication that encourages the recipient to purchase or use a product or service. It includes any instance where the Callier Center receives financial remuneration for the communication.  Financial remuneration means direct or indirect payment from or on behalf of a third party whose product or service is being described. 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