HIPAA defines Marketing<\/em> as a communication that encourages the recipient to purchase or use a product or service. It includes any instance where the Callier Center receives financial remuneration for the communication. Financial remuneration<\/em> <\/em>means direct or indirect payment from or on behalf of a third party whose product or service is being described. Direct or indirect payment does not include any payment for treatment of an individual.<\/p>\n\n\n\n
General Rule:<\/strong><\/h2>\n\n\n\n
The Callier Center does not disclose or use PHI for marketing purposes without a signed Authorization from the patient. Signed authorizations will reside in the patient\u2019s electronic Medical Record.<\/p>\n\n\n\n
The following activities do not constitute marketing:<\/p>\n\n\n\n
Communications to a patient that relate to the patient\u2019s specific treatment (i.e., case management, potential new services, treatment plans, or alternatives to treatment that do not involve financial remuneration)<\/li>
Face-to-face encounters even if the topic involves an activity that could be considered Marketing<\/li>
Promotional gifts of nominal value<\/li><\/ul>\n\n\n\n
Business Associates may not use Callier Center PHI for marketing of any kind that promotes their services or products. For purposes of this policy marketing by a Business Associate does not include communications made on behalf of the Callier Center that are addressed in the Business Associate Agreement.<\/p>\n\n\n\n
The Notice of Privacy Practice shall include information about the Center\u2019s marketing practices. HIPAA Regulatory Citation:\u00a0 45 CFR \u00a7 164.508(a)(ii)(3)